“If you try to target everyone, no one’s going to listen”
- Lucía Ballesteros
- Jun 27
- 10 min read
Updated: Jun 27
Tom Janssen started Creators for Climate to bridge the gap between scientific research and public understanding. He is doing so by creating engaging, factual content that inspires action. How does he navigate the ethical aspects of communicating about climate change/climate science?
As climate change remains one of the biggest challenges of our time, clear and effective communication is more important than ever. After studying biology and lacustrine science, Tom Janssen decided to swap lab work for lenses, microphones, and digital platforms—all in the pursuit of climate action. Today, he creates content, podcasts, workshops, and coaching tools aimed at making science accessible and inspiring others to take action.
In this issue focused on ethics, we spoke with Tom about the responsibility that comes with communicating science in today’s digital world—from emotional storytelling and algorithm-driven platforms to the challenges of conspiracy theories and political tensions.
What led you to transition from studying marine life to advocating for climate action through media?
